{"id":4373,"date":"2025-11-17T08:38:28","date_gmt":"2025-11-17T07:38:28","guid":{"rendered":"https:\/\/observatorio.clusteraudiovisualmadrid.es\/taller-inteligencia-artificial-en-el-sector-audiovisual\/"},"modified":"2026-01-09T10:22:52","modified_gmt":"2026-01-09T09:22:52","slug":"taller-inteligencia-artificial-en-el-sector-audiovisual","status":"publish","type":"post","link":"https:\/\/observatorio.clusteraudiovisualmadrid.es\/en\/taller-inteligencia-artificial-en-el-sector-audiovisual\/","title":{"rendered":"Workshop on Artificial Intelligence in the audiovisual sector"},"content":{"rendered":"\t\t
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El Cl\u00faster Audiovisual de Madrid<\/strong> organiz\u00f3 un encuentro profesional en Iberseries & Platino Industria 2025<\/strong> para explorar c\u00f3mo la Inteligencia Artificial (IA) est\u00e1 transformando el sector audiovisual. Se presentaron casos de \u00e9xito y aplicaciones reales de IA, abarcando desde la creaci\u00f3n y promoci\u00f3n de contenidos hasta la producci\u00f3n y postproducci\u00f3n en distintos formatos: ficci\u00f3n, entretenimiento, publicidad y deportes. Durante la jornada, se abordaron tem\u00e1ticas clave como: estrategias de marketing y distribuci\u00f3n de contenidos audiovisuales, gesti\u00f3n de flujos de trabajo de contenidos scripted y unscripted, aplicaci\u00f3n de IA en VFX y postproducci\u00f3n, visibilidad de contenidos web en entornos dominados por motores de IA y grandes modelos de lenguaje, contenidos para nuevos medios y nuevas audiencias y creaci\u00f3n de contenidos audiovisuales deportivos.<\/u><\/u><\/p>\n

<\/u>\u00a0<\/u><\/p>\n

Contenido del v\u00eddeo:<\/u><\/u><\/h4>\n

<\/u>o\u00a0\u00a0\u00a0<\/u>00:00:00<\/a>\u00a0–\u00a000:01:20<\/a>\u00a0\u2013 Acto de apertura. Presentaci\u00f3n de Teresa Azcona, Gerente del Cl\u00faster Audiovisual de Madrid.<\/u><\/u><\/p>\n

<\/u>o\u00a0\u00a0\u00a0<\/u>00:01:22<\/a>\u00a0–\u00a000:02:33<\/a>\u00a0\u2013 Introducci\u00f3n de la jornada con Ra\u00fal Izquierdo Al\u00eda (Telef\u00f3nica TBS y vocal de Innovaci\u00f3n y Tecnolog\u00eda del Cl\u00faster)<\/u><\/u><\/p>\n

<\/u>o\u00a0\u00a0\u00a0<\/u>00:02:33<\/a>\u00a0–\u00a000:03:49<\/a>\u00a0– Introducci\u00f3n de Teresa Azcona y presentaci\u00f3n de Henar Le\u00f3n como conductora del taller.<\/u><\/u><\/p>\n

<\/u>o\u00a0\u00a0\u00a0<\/u>00:03:49<\/a>\u00a0–\u00a000:07:16<\/a>\u00a0– Introducci\u00f3n de Henar Le\u00f3n (Tecn\u00f3loga especializada en el \u00e1mbito cultural)<\/u><\/u><\/p>\n

<\/u>o\u00a0\u00a0\u00a0<\/u>00:07:18<\/a>\u00a0–\u00a000:20:03<\/a>\u00a0\u2013 Beatriz Acinas (Adhokers \u2013 Co Founder) y Alec Hern\u00e1ndez (Adhokers \u2013 Creador de contenidos y Director). Adhokers es una productora de contenidos innovadores, especializada en estrategia digital y creaci\u00f3n desde la l\u00f3gica de los creadores.<\/u><\/u><\/p>\n

<\/u>o\u00a0\u00a0\u00a0<\/u>00:20:07<\/a>\u00a0–\u00a000:36:00<\/a>\u00a0\u2013 Sarah Calder\u00f3n (The Film Agency \u2013 CEO). Agencia internacional de marketing y comunicaci\u00f3n especializada en cine y audiovisual, con foco en branding, audiencias y distribuci\u00f3n<\/u><\/u><\/p>\n

<\/u>o\u00a0\u00a0\u00a0<\/u>00:37:00<\/a>\u00a0–\u00a000:50:04<\/a>\u00a0\u2013 V\u00edctor Guerra (Brandominus \u2013 CEO). Agencia creativa que combina datos e innovaci\u00f3n para dise\u00f1ar estrategias digitales y de comunicaci\u00f3n que conectan marcas con sus audiencias.<\/u><\/u><\/p>\n

<\/u>o\u00a0\u00a0\u00a0<\/u>00:50:05<\/a>\u00a0–\u00a001:07:29<\/a>\u00a0\u2013 Ram\u00f3n Arteman (Metropolitana \u2013 Director), con m\u00e1s de 25 a\u00f1os de experiencia en postproducci\u00f3n, VFX y dise\u00f1o digital para cine y publicidad<\/u><\/u><\/p>\n

<\/u>o\u00a0\u00a0\u00a0<\/u>01:07:30<\/a>\u00a0–\u00a001:21:00<\/a>\u00a0\u2013 Manuel Ram\u00edrez (El Ranchito \u2013 Presidente). Productora especializada en VFX, responsable de efectos visuales en producciones como Juego de Tronos y La Sociedad de la Nieve<\/u><\/u><\/p>\n

<\/u>o\u00a0\u00a0\u00a0<\/u>01:21:02<\/a>\u00a0–\u00a001:36:28<\/a>\u00a0\u2013 Sof\u00eda Schenone (Moments Lab \u2013 Sales Manager). Plataforma que utiliza IA para transformar informaci\u00f3n en res\u00famenes claros y accionables, agilizando la producci\u00f3n audiovisual<\/u><\/u><\/p>\n

<\/u>o\u00a0\u00a0\u00a0<\/u>01:36:30<\/a>\u00a0–\u00a001:47:40<\/a>\u00a0\u2013 Carlos Ballesteros (Pendular \u2013 Co-Founder y CEO) y Juan Jos\u00e9 Cano-Cort\u00e9s Cartagena (Pendular \u2013 CTO). Startup que aplica IA para generar estad\u00edsticas, an\u00e1lisis y visualizaciones en tiempo real para eventos deportivos.<\/u><\/u><\/p>\n

<\/u>o\u00a0\u00a0\u00a0<\/u>01:47:42<\/a>\u00a0–\u00a002:01:20<\/a>\u00a0\u2013 \u00d3scar del Castillo (TBS \u2013 Jefe de Actualidad Deportiva) y Abel Muela Guerrero (TBS \u2013 Jefe de Social Media Deportes). Compa\u00f1\u00eda dedicada a la creaci\u00f3n, producci\u00f3n, distribuci\u00f3n y comunicaci\u00f3n de contenidos de entretenimiento y deporte.<\/u><\/u><\/p>\n

<\/u>\u00a0<\/u><\/p>\n

Este taller se desarroll\u00f3 el 1 de octubre de 2025, en el marco de la 5\u00aa edici\u00f3n de Iberseries y Platino Industria en Matadero Madrid y fue una oportunidad \u00fanica para conocer c\u00f3mo la IA est\u00e1 transformando la producci\u00f3n, distribuci\u00f3n y visibilidad de los contenidos audiovisuales, descubrir nuevas herramientas y aprender directamente de profesionales y empresas que lideran la innovaci\u00f3n en el sector.<\/u><\/u><\/p>\n

<\/u>\u00a0<\/u><\/p>\n

La grabaci\u00f3n del v\u00eddeo fue posible gracias a la colaboraci\u00f3n con la entidad asociada TBS-Tech, Brands, Stories.<\/p>\n<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

The Madrid Audiovisual Cluster organized a workshop on use cases for artificial intelligence in the audiovisual sector as part of Iberseries & Platino Industria.<\/p>\n","protected":false},"author":4,"featured_media":4375,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[132],"tags":[],"class_list":["post-4373","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-iniciativa"],"yoast_head":"\nWorkshop on Artificial Intelligence in the audiovisual sector - Observatorio Cl\u00faster Audiovisual Madrid<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/observatorio.clusteraudiovisualmadrid.es\/en\/taller-inteligencia-artificial-en-el-sector-audiovisual\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" 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